Patanjali Cow Milk – Yoga Guru Baba Ramdev’s Patanjali Ayurveda has launched Patanjali Cow Milk and other milk products. Now, Patanjali s going to strengthen its position in the dairy products business. Patanjali has also launched drinking water under the name of “Divya Jal”, Frozen Vegetable, Urea-Free Veterinary (पशुचारा) and Solar Panels. Patanjali’s motive is to sell cow’s milk and its products to reach upto Rs.1000 crores by 2020.
Patanjali Cow Milk
Patanjali will supply Cow milk and its products daily in Delhi NCR, Rajasthan, Mumbai and Pune through 56,000 retail traders. Ramdev said that Patanjali has targeted the sale of 10 lakh liters of cow milk till 2019-20. He said that Patanjali has set up his own collection center and chilling centers in the last two years. The company will buy milk directly from one lakh farmers through its network and encourage them to adopt a Cow. Patanjali directly deposits money in the farmers’ bank account.
Patanjali Cow Milk Rs. 40 Per Liter
Ramdev said that Patanjali Cow Milk would be cheaper by two rupees per liter from other established brands. It is priced at 40 rupees per liter.
Patanjali’s Divya Jal Mineral Water
Apart from this, Patanjali has also launched drinking water in the name of Divya Jal. It will be available in North and Western states. The Patanjali Company is also planning to launch its natural mineral water. Apart from this, the company has also launched Green Peas, Mix Vegetable, Sweet Potato and Potato Finger. Apart from this, the company has also set up a plant for making solar panels. The company has also launched urea-free cattle feeding (यूरिया रहित पशुचारा).
Patanjali’s turnover in the financial year 2016-17 has gone up by 111 percent to Rs 10,561 crore. However, after the GST was implemented, there was little impact on the company’s business.