Central Government Renamed Matritva Sahyog Yojana
The Central Government has renamed the Matritva Sahyog Yojana. Under this scheme, the central government provides an assistance of Rs. 6000 to the pregnant and lactating mothers for the first live birth. The government renamed it as Pradhan Mantri Matritva Vandana Yojana (PMMVY) in yet another instance of the Prime Minister’s name being prefixed to a Government program.
According to the government sources, the name of the scheme, which was cleared by the Union Cabinet last week, was changed to make it more appealing.
A Women & Child Development (WCD) Ministry official said that the earlier name did not ring a bell. Many targeted beneficiaries were not even aware.
By this, the name of this scheme has been changed the second time. Initially, this scheme was named as Indira Gandhi Matritva Sahyog Yojana in 2010 when it was launched. After coming to power in 2014, the Bharatiya Janata Party-led National Democratic Alliance Government dropped “Indira Gandhi” from the scheme.
PMMVY is the latest to be affixed with Pradhan Mantri. Since 2014, over a dozen schemes have been launched or re-launched across Ministries and have been affixed with PM.